When skipping AI was the smartest move, and what we built instead AI 15 Jul 2025 2 min read Kaio Magalhães Passionate about building products, software engineer and team management. More posts by Kaio Magalhães. By Kaio Magalhães Everyone loves a bold AI case study. The wins. The speed. The promise of scale. But there’s another kind of story worth telling, one about the time you decided to actually not build the product.That was the case with EON Capital Partners.Start with Exploration, Not AssumptionEON came to us with a clear ambition: explore how AI could support and scale parts of their business. Like many forward-thinking companies in commercial real estate, they wanted to modernize internal workflows and reduce the drag of manual operations.Instead of jumping straight into development, we ran a technical feasibility study. The goal was to test assumptions, evaluate the available data, and identify whether AI was the right tool for the problems at hand.And here’s where things got real: the data wasn’t there.The input sources lacked consistency, structure, and volume. Training any meaningful model would have produced inaccurate or untrustworthy results. So we made the call. No AI product, at least not yet.When Saying No Opens the Right DoorToo often, teams push forward with AI just because it sounds impressive. But for EON, skipping that build was the right move. It gave us the space to ask a better question:"Where else can technology deliver value right now?"That question led us to a new, far more actionable direction.We worked with EON to design and implement a series of automation workflows:Contract intake and triageLead enrichment and routingManual data transfer processesThe impact was immediate: more time for the team to focus on high-value work, fewer manual tasks, and increased operational bandwidth.Lessons in Focus and FitThe EON story is a reminder that innovation isn’t about chasing trends. It’s about solving problems.AI wasn’t the right fit, so we didn’t build it. Instead, we deployed automation that improved efficiency and delivered real ROI.This is how we think about tech at Codelitt. Clarity first. Value early. Tools only when they make sense.Want to explore whether your next idea should be an AI initiative, an automation, or something else entirely? Let’s talk. Stay up to date! Get all the latest & greatest information delivered straight to your inbox Subscribe