AI is revolutionizing the way we live and work, and it's no different when it comes to design. From generating ideas to creating stunning visuals, AI tools are changing the game for designers all over the world.

In this blog post, we will explore how ChatGPT (a machine learning tool that uses natural language processing) can assist in various stages of the product development process such as idea generation and UX design. Adan Careta (Product Designer at Codelitt) shared with us how he uses ChatGPT, Midjourney, and Figma in his research and design process. We will delve into the specifics of each step, and how AI can assist in making the process smoother and more efficient.

Idea Generation with ChatGPT

The first step in any design process is coming up with an idea. However, it can sometimes be challenging to generate ideas, and that is where ChatGPT comes in handy.

Adan says “Using these AI tools has been a game-changer for me, allowing me to turn my wildest ideas into reality with ease. It's like always having a brainstorming partner with you. With just a simple question, you can get a whole bunch of ideas to choose from - it's amazing!”

What's even cooler is that ChatGPT is constantly learning from your interactions, meaning the more you use it, the better it gets. To kick off a new project, Adan needed some inspiration. He asked ChatGPT for some invention ideas, and ChatGPT acted as Borat, responded with some humorous suggestions, such as a toaster that burns the image of your face onto your toast. The AI model was able to refine its responses based on Adan's interaction with it. After some back-and-forth, Adan eventually settled on a toothbrush that doubles as a microphone as his invention idea.

UX Research: Getting to Know Your Users

Once you have an idea, the next step is to understand your users, their needs, and motivations. Adan needed to conduct some research to better understand his target audience. He says “When I need to conduct user research, ChatGPT is still a valuable tool. By acting as a UX researcher, it provides me with the right questions to ask my users and even helps me create a persona based on my product. And once I have a better understanding of my users, I ask ChatGPT to help me with the copy for the entire landing page - with the voice and tone of Borat, of course!”

The AI model gave Adan some suggestions to help him improve his research process. When he asked ChatGPT to create a persona for his toothbrush-microphone product, the AI provided Adan with the background, goals, motivations, and challenges of his potential users. While ChatGPT is a good starting point, it's essential to have a real expert in UX research to ensure the accuracy of the personas.

UX Writing with ChatGPT: Writing Headlines, Subheadings, and a Call to Action

After creating personas, the next step is to write a UX copy that resonates with your users. With a better understanding of his users, Adan needed to start creating content. He asked ChatGPT to act as a UX writer, and the AI model provided him with some headlines, subheadlines, and potential call-to-action statements. ChatGPT was able to understand Adan's needs and preferences based on his previous interactions. By utilizing ChatGPT's natural language processing abilities, he was able to generate content based on data and information that he had already input into the tool. This AI-powered UX writing process can save time and effort as ChatGPT can provide copy that resonates with your users' needs and motivations.

Prototype design with AI and midjourney
Prototype design with Midjourney and AI

Prototype Design with Figma

The final step in the design process is to create a prototype. Adan used Figma, a web-based design tool, to create his prototype. Figma allows you to design and share your prototypes with your team, making it a perfect tool for remote design teams. While ChatGPT and Midjourney can help in the research and idea generation phase, Figma is an essential tool in the design process to bring your ideas to life. Adan says “Once I have all the content and a better understanding of my users, I move to Figma to bring my ideas to life visually in a way that I can test with a prototype and refine it.”

Image Creation with Midjourney:

In addition to using Midjourney as an AI motor to help create images, Adan explains that Midjourney is like a machine that learns from other images or patterns, and extracts that information to generate results based on input parameters such as AI colors, light, and image type. “It's like having a virtual art assistant right at my fingertips” adds Adan.

He mentions that there are parameters such as X for radio and the ability to add a style, which allows for experimentation and creative exploration. While Adan prefers to start with hand-drawn ideas, Midjourney provides a helpful tool to clarify those ideas and bring them to life. There are other AI systems available for various creative endeavors, such as Dali from Google and Playground, with the potential for creating videos and 3D models.


In conclusion, while ChatGPT is not a substitute for human expertise, it can be a valuable tool for idea generation, UX research, design process, and content creation. ChatGPT can provide helpful suggestions and questions to help guide the product development process, while Figma is an essential tool for prototype design. While AI-powered tools can assist in the process, it's crucial to have a real expert in UX research to ensure accuracy and effectiveness. By combining AI-powered tools and human expertise, designers can create products that resonate with their users and provide a seamless user experience. Adan concludes by saying, “So if you're feeling stuck or need a little inspiration, give these tools a try - trust me, you won't be disappointed!”